Portrait of Jerome Nicolaes

Adobe Experience Maker of the Year · Architect

Jerome Nicolaes

Digital Marketing Architect

10+ years designing, implementing and optimising marketing-technology ecosystems for global brands — with deep roots in Adobe Experience Cloud.

Get in touch Download CV
  • Maastricht, NL
  • Freelance since 2017
  • [email protected]
  • linkedin.com/in/jerome-nicolaes-31889251
  • nicola.es

Selected clients

Profile

Translating marketing strategy into scalable architecture.

Senior digital marketing specialist with 10+ years of experience designing, implementing and optimising marketing-technology ecosystems for global brands. Proven track record in Adobe Analytics, Adobe Tags, Adobe Campaign (Classic & Standard), Adobe Target and Adobe Audience Manager — and increasingly Adobe Experience Platform, Journey Optimizer and Customer Journey Analytics. Adept at translating marketing strategy into scalable architectures and leading cross-functional teams.

Based in
Maastricht, NL
Working as
Freelance consultant since 2017
Languages
Dutch (native) · English (professional)

Expertise

Deep expertise across Adobe Experience Cloud.

Current focus

Adobe Experience Platform

Supporting migrations onto the AEP stack: BNP Paribas from Adobe Campaign v7 to AEP and Journey Optimizer (mainly business support), and Novo Nordisk from Adobe Analytics to Customer Journey Analytics. It builds on hands-on experience with Web SDK, XDM data modelling, identity and consent.

  • AEP

    Experience Platform

    Adobe Campaign v7 → AEP

    BNP Paribas
  • AJO

    Journey Optimizer

    Adobe Campaign v7 → AJO

    BNP Paribas
  • CJA

    Customer Journey Analytics

    Adobe Analytics → CJA

    Novo Nordisk

Personalisation & testing

Adobe Target

Tech lead and developer for all Target personalisation at Novo Nordisk (Web SDK & at.js), and architect for Target within Bose’s MarTech stack — offers, experience fragments and tracking.

Novo Nordisk · Bose · Univé

Marketing automation

Adobe Campaign

Scaled Campaign globally at Bose — including an FDA integration with Snowflake for near-real-time segmentation — after leading the migration from ExactTarget.

Bose · Classic & Standard

Measurement & data

Adobe Analytics & Tags

Scalable tracking frameworks for APG and Rolex: standardised data layers, event taxonomy and KPI definitions for reliable, consent-compliant reporting.

APG · Rolex · Novo Nordisk

Toolkit

Adobe Experience Cloud

  • Experience Platform (AEP)
  • Journey Optimizer (AJO)
  • Customer Journey Analytics (CJA)
  • Target
  • Analytics
  • Campaign Classic & Standard
  • Audience Manager
  • Tags (Launch)
  • Web SDK & XDM

Disciplines

  • Solution architecture
  • Marketing automation
  • Personalisation
  • Measurement strategy
  • Data layers & event taxonomy
  • Consent & identity
  • Growth hacking

Also worked with

  • Salesforce Marketing Cloud
  • ExactTarget
  • Snowflake
  • Segment
  • Urban Airship
  • VWO

Code

  • HTML & CSS
  • JavaScript
  • Python

Experience

More than a decade of marketing technology.

2017 — Present

Current

Freelance Digital Marketing Consultant

Self-employed

  • Designed end-to-end marketing landscapes and drove adoption across business units.
  • Architected and optimised Adobe Experience Cloud solutions (Campaign, Audience Manager, Target, Launch, Analytics) — and increasingly AEP, AJO and CJA.

Selected engagements

Clients — Novo Nordisk · Yamaha Motor Europe · APG · Rolex · Telenor · AG Insurance · BNP Paribas · Lundbeck · Univé

2017 — 2024

Contract

Bose Corporation

Sr CX Capability Specialist

2019 — 2024
  • Scaled Adobe Campaign globally; introduced an FDA integration with the Snowflake data warehouse for near-real-time segmentation and personalisation.
  • Architect for optimising and integrating Adobe Target within the MarTech stack (incl. offers, experience fragments and tracking).
  • Unified data flows between Campaign, Audience Manager and e-commerce to enable omnichannel journeys.
  • Supported the implementation of Salesforce Marketing Cloud, Urban Airship and Segment.

Technical Consultant Digital Marketing

2017 — 2019
  • Led the migration from ExactTarget to Adobe Campaign; delivered a new data model, marketing campaigns, transactional messaging and an offers strategy.

2019

Growth Hacker

Kandoor

2014 — 2018

Digital Marketing Consultant

Loyalis (APG Group)

AI & automation

Building with AI & automation.

I build AI pipelines and MCP servers as an enthusiast, and work with automation tools such as n8n.

  • AI pipelines

    Chaining LLMs, data and tools into automated flows.

  • MCP servers

    Connecting AI assistants to real tools and data via the Model Context Protocol.

  • n8n

    Workflow automation across apps and APIs.

Background

Education, certifications & awards.

Education

  • BSc Communication & Multimedia DesignZuyd University of Applied Sciences2011
  • Communication and Media StudiesNorthwest Missouri State University2010

Certifications

  • Adobe Campaign, Target & Audience ManagerAdobe Digital Learning Services2018
  • Growth HackingGrowth Tribe Academy2016

Awards

  • Adobe Experience Maker of the YearArchitect — winner
  • Dutch Interactive AwardSilver

Contact

Let’s talk.

Working on MarTech architecture, personalisation or an Adobe Experience Cloud challenge? Drop me a line.

[email protected] LinkedIn